The business was established at the beginning of 1999 by PETER SAMSON one of Scotland‘s most experienced journalists.

man reading newspaper and keeping informedKey career facts...

  • Journalist with Mirror Group for 11 years
  • Reporter with Daily Record
  • Chief Reporter with Sunday Mail
  • Deputy News Editor with Sunday Mail
  • Member of award-winning journalists team
  • Journalist with some of Scotland‘s biggest selling local papers
  • Best selling author
  • Radio/TV broadcasting experience
  • Contributor to national magazines and newspapers
  • Regular media review contributor on STV2's award-winning magazine show Live at Five 


Read what some journalists and other media professionals have to say about PDS Media and Peter Samson.

“Throughout the many years now that I have known Peter, I have been more than impressed by his professionalism, his pleasant manner, his friendliness and his assistance. He mixes sharp wit with creativity and excellent skills to provide a fantastic service.If I ever need anything from one of Peter's clients to assist me with an article I know I will have it almost as soon as the phone is down or the email has been sent. He is committed to providing the best for his clients, the best for the journalists he works for, and the best fun on a press trip ever!” 

Merle Brown, freelance journalist and author

“Peter is the ultimate PR professional. Fast and always 100% reliable, he gives the journalist what they need when they want it. I have worked with Peter for several years and particularly admire his ability to react to tight deadlines.”

Karen Peattie Freelance Journalist & PR Consultant

“It’s always a real pleasure working with Peter. He knows exactly what journalists are looking for and always delivers what’s needed. I know that any time I need to call upon him for information, images or quotes, he’ll have them organised in a flash. Highly professional and a lovely person too.”

Linda RoberstonFreelance journalist/copywriter

“I can't think of anyone in Scotland who is better than Peter at generating high value PR and helping clients maximise opportunities in the media. He is a true professional who knows every story, and everyone who writes them! Peter is also highly creative, very attentive to client needs and great fun to work with. Brands big and small will benefit enormously from his experience and advice.” 

Geoff Beattie, PR guru

“I have worked with Peter on many occasions and have always found him to be totally brilliant at his job, professional and an absolute pleasure to work with.”

Kelly Coopert Barr, communications specialist, style guru

“Everyone in Scottish media - and well beyond - know Peter as the ultimate professional. He understands how journalists work and he knows what we need (and that we probably needed it half an hour ago). He has clever ideas and, most importantly, talks our language. Not only does Peter have amazing contacts but he's also incredible fun to have around. A real professional and one of my favourite people.” 

Sandra Dick, Chief Writer, Scotsman Publications

“Peter is the ultimate professional who knows how to get the best coverage for his clients and is fast and efficient when dealing with the press. He's a genuinely nice guy and has always been a joy to work with.”

Maria Croce, freelance writer